Mobility Analysis

Behavioral insight and mobility patterns using location data and geostatistical analysis.

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Our mobile data enables flexible location analysis that can be customized to meet a wide range of needs. The use of mobile data provides evidence from real world human activity for more informed decision-making. Our analysis of mobile data reveals previously invisible behavioral patterns that would be impossible to uncover through traditional GIS analysis alone.

Use cases of our solution

Through the analysis of mobile data, we can show the catchment areas of the stores of a retail chain in the Budapest Metro area. The colored codes indicate which store is visited most frequently from the given location. Results are aggregated to 100m by 100m grid, facilitating further analysis.

Our technology is grounded in GeoX’s expertise of developing real world applications from its digital maps and POIs.

Our GIS expertise and decades-long experience in handling geographic data means we are well equipped to handle large sets of location and movement data.

A unique strengths of our technology is that we are able to merge individual mobility data with our 100 meters by 100 meters grid geostatistical analysis tool.

Use cases

Competitive location analysis

Temporal analysis of location

Tourism

Traffic metrics

Marketing and OOH media

Catchment area analysis

Our Data

Our mobile data includes both temporal and spatial data. The GPS coordinates are collected by apps running on mobile devices providing a high degree of precision.
Geniusloc uses millions of daily location data points for Hungary from over 200,000 monthly users which can be scaled further to meet any need. Our data sets are sourced from world leading technology partners.

The distribution of the applications the data comes from is from a wide selection of categories, ensuring reliability.

Privacy is our priority. That is why all our data are fully GDPR compliant and our privacy guidelines go beyond legislation.

Detailed description

Technical description

Data content

The dataset containing data from mobile devices has both location data and temporal data (timestamps) allowing for charting movement over time.

Territorial coverage

The datasets we use for mobility analysis have coverage all over Europe. The pricing will be affected if by the countries to be analyzed in a given project.

Output

Our solutions are highly customizable and tailored to specific needs. That means we work in close collaboration with our clients to determine the type of analysis performed and the output format best suited for them.
Typically our analysis will be done in GIS software, following preparation of the raw data. Often we combine mobility data with our other data sources for even more pertinent results.
Outputs can take the form of online interactive map visualizations and static pdf formats, and if needed we use other forms of visualizations as well. Numeric variables are also presented in Excel tables.

Pricing depends on several factors based on the complexity of the research question. It will be affected by the amount of work needed for the analysis as well as the type of datasets to be used.

If you have any questions about our products or pricing please contact us

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+36 30 960 83 37
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info@geox.hu
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