To unlock the full predictive power of geo-demographic data our latest solutions use Artificial Intelligence.
Building on GeoX’s traditional strengths in GIS business solutions, incorporating Artificial Intelligence takes our location analytics to the next level.
We build models capable of handling enormous location-based datasets to predict outcomes. This approach ensures that your decisions are data driven and evidence based.
To put it very simply the task of the AI model is to identify patterns in the data based on all the parameters we provide it with. We use several approaches to build our AI/ML models in our work, sometimes combining different models into a single ensembled model to provide more robust outcomes and higher overall accuracy.
Incorporating AI, primarily Machine Learning, into the analysis also means that we are not only looking for correlations evident to a human analyst, but that we uncover hidden patterns not visible to the human eye.
The biggest strength of our approach is in our unique datasets. We possess the best, most granular and detailed spatial data for our region. This means that we are better positioned than others to build models yielding relevant, actionable outcomes. Both in the model building and the production system the AI/ML module works together with a built-in GIS engine to use all available spatial raw and calculated data.